For the first time in years, Q2 of 2017 saw Adidas's classics (Stan Smith, Superstar, Gazelle) have flat sales figures. At the time of this writing, Nike's stock was up $11 over the past three months, while Adidas's was down approximately $25. For much of the last three years, Adidas felt like the brand with its finger on the pulse, while Nike seemed to be fighting uphill to get its core products-running and basketball sneakers-into the hands of customers.Īs 2017 comes to a close, the tides are turning once again. The Swoosh had worked with former Givenchy designer Riccardo Tisci, German techwear brand Acronym, and even tennis legend Roger Federer, but these were easy to perceive as one-off designer interpretations of existing Nike kicks-unlike the full-fledged partnerships Adidas established with Kanye West, Pharrell, or even Raf Simons, each of which has designed their own Adidas sneaker from scratch. For the first time, Nike seemed to be lagging behind Adidas in the category customers seemed to care about more with each passing day: fashion collaborations. Kanye West's Yeezy Boost line caused (and continues to cause) online frenzies, and Adidas Originals' NMD sneakers became a staple for hype-friendly teens and sneaker-conscious regular bros alike. In June of 2017, Adidas's share jumped to 11.3 percent, leapfrogging a sluggish, oversaturated Jordan Brand. The result? In 20, it's been eating away at Nike's market share.Įarlier this year, sneaker-industry analysts heralded a potential changing of the guard. That same year, Adidas poached Kanye West, started re-issuing its most iconic sneakers, and developed its own game-changing tech. “Dominated” might not be strong enough a word: Thanks to 50 years of ad campaigns like "It's gotta be the shoes!," game-changing technology from Air to Shox, and an authentic connection with actual people buying their shoes, in 2014 the Swoosh owned 48 percent of the market-a margin so big it seemed like no brand could even begin to threaten their reign. The Zoom Vaporfly 4%, Zoom Fly, And Zoom Pegasus 34 in men’s and women’s sizing all release on June 8th, 2017.For decades, Nike dominated the United States athletic-footwear market. Up top, the shoe features a complete redesign in Flymesh with translucent monofilament yarn embedded within for lightweight durability. The legendary Pegasus series continues with its 34th iteration, once again utilizing Zoom Air units in the forefoot and heel that combine with Cushlon foam for the versatile performance the line is known for. A 10mm offset minimizes Achilles strain while the thick midsole provides impact protection mile after mile. The Zoom Fly combines Lunarlon and Zoom Air cushioning with an embedded full-length carbon-infused nylon plate to increase stiffness for support. The Zoom Fly takes the same principles of the Vaporfly Elite and applies them to a shoe that’s fast enough for race day and simultaneously durable enough for everyday training. ![]() The final result is the ultimate marathon shoe whether you’re and elite athlete or somebody completing their first race ever. Said to be 4% more efficient than Nike’s previous fastest marathon shoe, the Vaporfly 4% is built with a light and ultra breathable Flymesh that sits atop the ZoomX sole designed to cushion and return energy with every stride. ![]() The Zoom Vaporfly 4% leads the pack for the trio of new runners, which also features ZoomX cushioning and a carbon fiber plate like the Vaporfly Elite. Today Nike also unveils the next chapter of the Pegasus franchise, the all-new Zoom Pegasus 34. Highly influenced by the Vaporfly Elite that Nike hopes will help one of their elite marathon athletes break the 2-hour marathon barrier, Zoom Vaporfly 4% and Zoom Fly feature similar designs designed to be the fastest Nike racing shoes yet. Fresh off the heels of the announcement of the Zoom Vaporfly Elite concept shoe for the Breaking2 project, Nike Running introduces three more models to usher in the brand’s new era of speed.
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